Leadership communication tips are found in unique places, if you know where to look. Case in point: my friend Becky Robinson, who runs a digital PR and Marketing agency, published a book titled, Reach: Create the Biggest Possible Audience for Your Message, Book or Cause. Even though my blog is in the leadership development niche, I wanted to help Becky get the word out regarding her book. So I decided to read the book with an eye towards finding how her marketing wisdom intersects with leadership communication. Turns out, there is excellent food for thought.

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