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Extend Your Reach To Get Your Ideas Out There


So, you have some content you want to share? A book? A podcast? A blog? Or maybe you want to help your favorite cause gain visibility in the marketplace? Or you simply want a user-friendly guide on things like building a personal brand (both online and offline), smart use of social media or how to increase the “shareability” of ideas you’re sure other people will appreciate? Becky Robinson is ready to help.

4 Commitments Leaders Can Cultivate to Compound the Impact of Their Work


Because leaders lead people, being a leader often means the opportunity to support people through the ups and downs of life. This proximity of working together regularly and closely creates the possibility that we can develop a huge and lasting impact on our colleagues’ lives — if we choose to.

Deliver value to online audiences

The Hamilton Spectator

You can pay PR pros like me a boatload of cash to make you a thought leader and find an audience for your speaking gigs, books and consulting services.

Or you can get a head start and do most of the heavy lifting yourself, with some practical advice from Becky Robinson. 

media mentions

Below are news articles and podcast interviews that feature Becky Robinson and her work.

Becky Robinson–Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause – Million Dollar Stories – April 2024

Becky Robinson’s Heart-Centered Approach to Building Her Business – Women Making History Instagram Live Series with Melissa Gilbo – March 2024

Becky Robinson on How to Cultivate Online Followers – The Writing Podcast – February 2024

Miles, Smiles, and Laughter: The Journey of Friendship in Running – Run Tri Bike – February 2024

Book Marketing, Reach, Building an Audience with Becky Robinson – Publish Her – January 2024

The Four Commitments to Grow Your Reach Online – Duct Tape Marketing – July 2023

Unlocking the Power of Imagination: Motherhood, Entrepreneurship, and Book Marketing Success with Becky Robinson – Unimaginable Wellness – June 2023

Becky Robinson Interview – Intentional Leader – May 2023

No Strings Attached – Becky Robinson – On the Schmooze – May 2023

How to Steward Your Online Presence (29.58 to 39.42) – The Common Good – February 2023

Importance of Leaving a Lasting Impact with Becky Robinson – Follower of One – January 2023

How do you reach an expanded audience? with Becky Robinson – Counsel Cast – January 2023

How to Explode Your Reach for Outstanding Influence and Results – Strixus – January 2023

Author of Reach, Becky Robinson | Your Brand Is What You Do – The Write Mindset – December 2022

Unlock Better Reach: Bridge the Gap Between Online and Offline Activities – Jane Friedman Blog – December 2022

Prepping A Book To Market with Weaving Influence’s Becky Robinson – Vitality – October 2022

How to Grow a Reputation as a Thought Leader – SmartBrief – October 2022

Reach, Creating the Biggest Possible Audience for Your Message, Book, or Cause, and Working with a Book Publicist – Charlotte Readers – October 2022

Becky Robinson: Four Commitments Critical For Achieving the Greatest Influence With Your Book – Non-Fiction Author’s Association Podcast – October 2022

Giving Generously with Becky Robinson – How Do I Book? with Wilding Press – October 2022

Becky Robinson: Cut Through the Noise and Create a Bigger Online Audience – 21st Century Entrepreneurship – September 2022

Becky Robinson: Your Network Is Bigger (and More Generous) Than You Think – Disrupt Yourself with Whitney Johnson – September 2022

Prepping a Book to Market with Weaving Influence’s Becky Robinson – Women Leading Audaciously – September 2022

Reach Your Audience, Large or Small – With Becky Robinson – The Reluctant Book Marketer – August 2022

LeadUP! Becky Robinson & Reach – Dr. Kathryn Bingham – August 2022

Practical Ways to Promote Yourself – Globe and Mail – August 2022

Reach: Create The Biggest Audience For Your Book With Becky Robinson– The Creative Penn – July 2022

Becky Robinson and Reach: Creating Value For Your Intellectual Assets – Bruce Rosenstein Blog – July 2022

Leveraging Thought Leadership – Peter Winick LinkedIn Live – July 2022 

Building Reach for Books – Make Meaning – June 2022 

Reach – Becky Robinson – Crossing My Bridges – June 2022 

How to Leverage Reach to Create the Biggest Possible Audience with Becky Robinson – All Things Book Marketing – June 2022 

HR Professionals: Growing Your Audience Matters – HR Bartender – June 2022

Four Criteria for Increasing Your Non-profit’s Reach – Inspired Non-Profit Leadership – June 2022

Becky Robinson Interview – LGOtv: Big Talk – June 2022

Reach – By Becky Robinson – MentorFreak – May 2022

Expanding Your Reach: How To Drive Social Media Momentum For Your Message, Book, or Cause – The Conscious Marketer – May 2022

How to Best Reach Through the Noise with Your Book – Book Marketing Mentors – May 2022

Building Your Business Your Way with Becky Robinson – Badass Women at Any Age – May 2022

The Courage to Reach Your Biggest Possible Audience – Creative Courage Live – May 2022

Reach: How to Grow Your Influence Book Review – Leading Blog – May 2022

Reading Recommendation Short Takes – Three Star Leadership – May 2022

John Baldoni with Becky Robinson – Grace Under Pressure – May 2022 

Become a True Reach Expert to Supercharge Your Career Success  – Careers in Government – May 2022

A Straightforward Guide to Building and Keeping an Audience Through Authenticity, Perseverance, and Generosity – Kirkus Review – April 2022

Becky Robinson Instagram Interview – Megan Ericson Instagram – April 2022 

Bob Tiede’s Implementation of Four Key Commitments for Expanding ReachNews Leadership Personal Growth – April 2022

Communication Tips to Help Leaders Expand Their Reach – People Equation – April 2022

Do You Want to Write a Book?  – Joe LaLonde Blog – April 2022

Expanding the Reach if Your Ideas – Tanmay Vora Blog – April 2022

First Look: Leadership Books for April 2022 – Leadership Now Leading Blog – April 2022

Four Commitments to Fuel Your Thought Leadership – Tanveer Naseer Leadership – April 2022

Four Commitments for Fantastic Customer Experience – Guest Post by Becky Robinson – Chip Bell Blog – April 2022

Growing Your Reach with Becky Robinson – My Simplified Life – April 2022

How to Close the Influence Gap and Make a Greater Difference – Leadership Freak – April 2022

Must Read Book! Eileen McDargh Resilency Report – April 2022

Reach! – Light and Momentary Blog – April 2022

Reach a Bigger Audience with Becky Robinson – Phil Gerbyshak InterviewApril 2022

Reach: It’s a Book, but Also a Way to Live – Big Green Pen – April 2022 

Reach-Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson  – Be the Solution Daily – April 2022

Reach Can Expand a Leaders Connection for Success and Significance Success and Significance  – John Hackett’s Thursday Leadership Insight – April 2022 

Self Promotion: How to Create Reach Jennifer Kahnweiler Guest Blog – April 2022 

Show up with Generosity – Bob Miglani LinkedIn Live – April 2022 

The Four Commitments: Create the Biggest Possible Audience for Your Message, Book, or Cause – PorchLight Books Manifesto – April 2022

Create the Biggest Audience Possible with Becky Robinson – Entrepreneur Publishing Academy – March 2022

Book Review: Reach – Mark Messmore Blog – March 2022

5 Books Leaders Should Read in April 2022Joseph LaMonde Blog – March 2022

Growing Your Influence with Becky Robinson – Aim Higher – March 2022 

Expand Your Influence and Impact: Reach with Becky Robinson – Leadership Without Losing Your Soul – February 2022 

Making your Offline Skills Shine Online – Becky Robinson – Selling with Love Podcast – January 2022 

How This Leader Learned Inclusion Up Close – SmartBrief – December 2021 

Becky Robinson: How To Grow Your Business or Brand By Writing A Book – Authority Magazine – October 2021 

Episode 35 – Becky Robinson, CEO Weaving Influence – Purpose and Principles Podcast – November 2020 

Leading With Values – Leadership Strategies for Women Podcast – November 2020 

How To Become Successful Building Your Influence Online – Book Marketing Mentors – November 2020 

The Importance of Your Community: What Authors Need to Know – All Things Book Marketing – November 2020 

Influencing Thought Leadership | Becky Robinson – Thought Leadership Leverage – May 2020 

Starting A Business, Running Marathons, Expanding the Business and more with Becky Robinson – All About Digital Marketing Podcast – February 2020  

press kit

Official Long Bio

Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky’s leadership, the firm has helped clients launch more than 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the ebook, The #1 Book Marketing Investment to Make.

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she’s not working or writing, Becky is a distance runner. She has completed a number of full and half marathons and ran a 50K to celebrate her 50th birthday. Becky and her husband of more than 30 years, Eric, live in Lambertville, Michigan. They have three children.

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