about me
I’m Becky Robinson the founder/CEO of Weaving Influence, a digital marketing agency.
For more than a decade, we’ve partnered with authors and thought leaders to grow the reach of their work by leveraging digital marketing strategies. Our team provides comprehensive strategic and implementation support. Weaving Influence is a strong team of employees and contractors across the U.S., working virtually and flexibly to serve our clients with excellence.
I am also a mom to three wonderful kids. I’ve been married to my husband since 1993. We live in Lambertville, Michigan, across the border from Toledo, Ohio.
about me
I’m Becky Robinson the founder/CEO of Weaving Influence, a digital marketing agency.
Over the past 10 years, we’ve partnered with authors and thought leaders to grow the reach of their work by leveraging digital marketing strategies. Our team provides comprehensive strategic and implementation support. Weaving Influence is a strong team of employees and contractors across the U.S., working virtually and flexibly to serve our clients with excellence.
I am also a mom to three wonderful kids. I’ve been married to my husband since 1993. We live in Lambertville, Michigan, across the border from Toledo, Ohio.
the journey
In late 2008, my husband asked me what I might do for work once our kids all reached school age. I literally laughed at him because I had no vision for a career that would allow me the flexibility I knew I needed to raise my children the way I wanted to.
Then, I joined Facebook. Within weeks, I started the journey that led me here. I learned social media marketing by diving in head first — writing a leadership blog while developing an online presence for a university as a freelancer.
Through that gig, I met many of the people who still support my work today. Then I worked as a social media marketing director for a leadership consultant, promoting his latest book as my first assignment.
I started serving clients in late 2011. At that time, I planned to work as a solo consultant. Within weeks, I realized that my clients needed more than my creative ideas and energy — they needed execution of the strategies I recommended.
Beginning in early 2012, I began recruiting a virtual team of subcontractors. Today, I work with a core employee team of 12 and several subcontractors. In growing my team, my vision is to create meaningful, flexible opportunities for others.
creating opportunities
for others
I’m motivated to create opportunities for others:
- for our clients, to create maximum impact for their books/messages;
- for my team, to grow their talent and ability; and
- for others, especially parents, who are looking to contribute meaningfully to the world while juggling family responsibilities.
I’m also passionate about making a difference by sharing valuable content with the world as I support the work of tremendous leaders.
Learn more about Weaving Influence and the opportunities we create.
my background
I’ve lived in the Midwest all of my adult life. I grew up as an Army brat and don’t have a typical hometown to claim.
I graduated from Miami University (Ohio) in 1992 with a Bachelor of Arts in English/Creative Writing. I have a MA (1994) in Intercultural Studies from Wheaton College Graduate School (Wheaton, IL).
In the early part of my career, I worked for a non-profit and helped my husband start and lead a church. I left full-time work in 2001 to stay home with my kids, homeschooling while bringing together women for several iterations of a home-school co-op, starting with preschool and growing in complexity as our children grew.
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