Self-Promotion: How to Create Reach Whether You Identify as an Introvert or an Extrovert

“I’m not comfortable promoting myself,” is the most common phrase I hear from authors, thought leaders, and other content creators who are resistant to market their work. Although I haven’t kept any data, I suspect I hear this more often from introverts, who may be drained by being in front of large groups, who may feel more comfortable in behind-the-scenes roles, or who may prefer time to think before expressing themselves.

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