by Becky Robinson | Feb 15, 2022 | blog, Marketing
It’s been years since I sat in a darkened movie theater, waiting for the start of the show. I usually enjoyed the trailers, those exciting previews of upcoming new releases. I’ve been less enthusiastic about book trailers in my years of working with authors. I wasn’t...
by Becky Robinson | Jan 22, 2022 | blog, Marketing
Your permission-based email list is your most powerful asset in marketing your work. If you are just beginning your journey to create reach for your work, you may feel frustrated and impatient about the difficulty of growing a permission-based email list. You may...
by Becky Robinson | Apr 24, 2018 | blog, Reflections
Sunday I completed my 6th marathon — my 3rd in the last six months. I felt good, finished strong, and shaved 16 minutes off my previous personal record. Sunshine, cool temperatures: perfect conditions. A lot of people who aren’t runners seem impressed when...
by Becky Robinson | Jul 26, 2017 | blog, Business Growth
As a marketer, I’m always looking to learn new techniques and repeat tactics that work. I recently had the pleasure of talking with Simone Stover of the Albuquerque Journal to discuss our start-up division, Hometown Reads. She featured our site in a digital...
